Nobody browses for a plumber. They have water where water should not be, or no hot water on a July morning, and they want it dealt with now. The plumber who is easiest to find and easiest to ring wins that job, every time, and it is almost never about who is cheapest.
$990 fixed · Live in 7 days · You see it before you pay
Burst pipe, blocked drain, no hot water. These are the highest intent searches in your trade and most plumbing sites do not have a single page that speaks to any of them.
That customer is standing in a wet laundry on 4G. A heavy site with a slideshow on the front loses him before it loads. Fast beats fancy in your trade, always.
Different phone number, different hours, different service area. Google notices the mismatch and it does not help you. Both need to say the same thing.
Half of those are typed one-handed at an hour you would rather be asleep. The pages that answer them need to load fast, say what you charge to turn up, and put the call button where a thumb already is.
Plumbing is hard to photograph and most plumbers barely try. A pulled apart drain, a rusted out unit next to a new one, the truck with the name on it. Ordinary phone photos are fine. Tidy beats staged.
launch price, first 3 clients
Your site, looked after. Like a tool that never goes blunt. Cancel any time, no lock-in.
Your site gets built first. You look at the real thing, not a promise, before a cent changes hands.
The number you see is the number you pay. Quoted upfront, no surprise invoice at the end.
Nothing goes live until you are happy with it. If it is not right, there is no charge until it is.
Seven days from your photos landing to your site being live. If I run over, your first month of Digital Caretaker is free.
Once it is live, if it is not right within 14 days you get your money back. Full stop.
One page on a client's site, published in June with nothing behind it. Seven weeks later it had been seen nearly 10,000 times in Google search. The client is named, the site is linked, and every figure has a date on it.
Then we do not. The site says exactly what you actually do, including that you pick up until 8pm and ring back in the morning. Honest hours cost you nothing and save you the 3am call you never wanted.
No. That trick got old and Google is wise to it. You get your real service area written properly, and pages for the jobs that pay, which works better anyway.
Yes. The listing gets connected to the site and the details matched. If you want it kept up every month, that is the $149 caretaker plan.
An emergency job is the easiest job to win and the easiest to lose. It is decided in about eight seconds on a phone screen, before you know it happened.
Real person, no call centre
Other trades I build for