This is my own trade, so I will be blunt about it. Carpentry sells with the eyes. Nobody rings you about a deck because your paragraph was persuasive. They ring because they saw a deck they wanted and it was clearly yours. Most chippy websites bury the work under stock photos of somebody else's timber.
$990 fixed · Live in 7 days · You see it before you pay
Not on your site, not on Google, not anywhere a customer will ever see it. You have the proof already, it is just in the camera roll under a photo of a receipt.
Decking, pergolas, renovations and framing are four different customers with four different budgets. One page called Services asks all four of them to work out whether you do their job.
A deck is not an emergency. They will look at four blokes over two weeks and compare. The site has to survive being read properly, not just glanced at.
The money searches in carpentry name the thing being built, not the trade. That is why the deck job gets a deck page, with deck photos and the word deck in the heading, instead of being item four on a list.
This is the trade with the best raw material and I will push you for more of it. Wide shot of the finished job in good light, one detail shot of the joinery, one during the build. Three photos per job is plenty and it beats twenty of the same angle.
launch price, first 3 clients
Your site, looked after. Like a tool that never goes blunt. Cancel any time, no lock-in.
Your site gets built first. You look at the real thing, not a promise, before a cent changes hands.
The number you see is the number you pay. Quoted upfront, no surprise invoice at the end.
Nothing goes live until you are happy with it. If it is not right, there is no charge until it is.
Seven days from your photos landing to your site being live. If I run over, your first month of Digital Caretaker is free.
Once it is live, if it is not right within 14 days you get your money back. Full stop.
One page on a client's site, published in June with nothing behind it. Seven weeks later it had been seen nearly 10,000 times in Google search. The client is named, the site is linked, and every figure has a date on it.
Yes. I am on the tools alongside tradies every week, which is why I understand what a quote request looks like from your side and why I do not ask you for a marketing brief.
Most are, and it does not matter as much as you think. Good light, a straight horizon and a bit of cropping fixes almost everything. That is included, you just send them.
Then the site gets built around fitout, with the pages and words that match. The trade page you are reading is an example, not a template you get handed.
You already do work worth showing. The only question is whether anyone outside the job site ever gets to see it.
Real person, no call centre
Other trades I build for